![]() ![]() As a consumer who falls squarely within the brand’s target demographic - a woman in her 20s, who buys most of her clothes online - I encounter Shein-related content almost daily, algorithmically fed to me through Instagram advertisements, YouTube hauls, and viral TikTok recommendations. Perhaps a more accurate description is: I am haunted by Shein. From personal experience, however, “familiar” doesn’t properly contextualize how pervasive the brand is, at least online. ![]() ![]() If you’ve spent some time scrolling and shopping on TikTok, you’re probably familiar with the fashion retailer Shein.
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